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Certified Wellness Coach services are now reimbursable through Medi-Cal. Explore reimbursement details

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BECOME A CERTIFIED WELLNESS COACH EMPLOYER

Are you a part of a school, health care program, or community-based organization? Then you understand the importance of supporting the well-being of children and youth. By hiring a Certified Wellness Coach, you give them access to high-quality support that helps them thrive. Ready to become an employer?

Benefits of Hiring a Wellness Coach

Hiring a Certified Wellness Coach (CWC) is a great choice for your organization. CWCs provide entry-level behavioral health services to children and youth through age 25. They work alongside school psychologists, counselors, social workers, and health staff in schools, as well as licensed professionals in health centers and youth-serving organizations.


Coaches support youth before clinical help is needed, making it easier to access care and build healthy habits early on. Their services are now covered by Medi-Cal and commercial insurance, making this vital support more accessible and sustainable across the state.

Increased Capacity

Certified Wellness Coaches supplement the efforts of existing professionals, allowing them to focus on clients with more complex needs. This increases your organization’s capacity to provide increased access to care where it’s needed most.

Stronger Community

Hiring a Certified Wellness Coach empowers your organization to build a stronger, more resilient community.

Elevated Well-Being

When you hire a Certified Wellness Coach, it helps your organization do an even better job of supporting your clients' mental well-being. They provide tools that are easy to use, so your clients can do well and succeed.

Increased Capacity

Certified Wellness Coaches supplement the efforts of existing professionals, allowing them to focus on clients with more complex needs. This increases your organization’s capacity to provide increased access to care where it’s needed most.

Stronger Community

Hiring a Certified Wellness Coach empowers your organization to build a stronger, more resilient community.

Elevated Well-Being

When you hire a Certified Wellness Coach, it helps your organization do an even better job of supporting your clients' mental well-being. They provide tools that are easy to use, so your clients can do well and succeed.

What Certified Wellness Coaches do

There are two levels of Certified Wellness Coach: CWC I and CWC II. A Certified Wellness Coach is authorized to provide the following CWC scope of services:

CWC I Scope of Services

CWC II Scope of Services

A man and two children sit at a table, radiating wellness. One child, wearing a colorful floral top, smiles warmly at the other child.

Where Certified Wellness Coaches can work

Certified Wellness Coaches can work in a wide range of organizations that offer services within their scope. Here is a list of some of the organizations that can use a Certified Wellness Coach:

  • Schools
  • Local education agencies
  • County offices of education
  • School-based early education agencies
  • School-based and/or school-linked health and behavioral health agencies
  • School-based and/or school-linked health clinics
  • School-based and/or school-linked community-based organizations
  • Health centers
A man and two children sit at a table, radiating wellness. One child, wearing a colorful floral top, smiles warmly at the other child.

Where Certified Wellness Coaches can work

Certified Wellness Coaches can work in a wide range of organizations that offer services within their scope. Here is a list of some of the organizations that can use a Certified Wellness Coach:

  • Schools
  • Local education agencies
  • County offices of education
  • School-based early education agencies
  • School-based and/or school-linked health and behavioral health agencies
  • School-based and/or school-linked health clinics
  • School-based and/or school-linked community-based organizations
  • Health centers

Things to consider as an employer

Who supervises Certified Wellness Coaches?

In school settings, Certified Wellness Coaches are supervised by Pupil Personnel Services Credential (PPS-C) holders, school nurses, and licensed clinicians. In other settings, they are supervised by licensed clinicians.

Explore how the Certified Wellness Coach workforce is developed and the settings where they create impact.

What is the salary range for Certified Wellness Coaches?

Employers set salaries based on their organization type and location. For our employer grant, HCAI chose salary benchmarks. We did this by looking at living wage suggestions, and what other behavioral health workers earn in different areas. We also looked at jobs that require similar education and training. These median salary ranges were identified and used for the grant:

CWC I: $53,500 + benefits

CWC II: $63,500 + benefits

How can I offset costs?

Effective January 1, 2025, Certified Wellness Coaches services are now a covered benefit under Medi-Cal. Employers can now offset the costs for their CWC employees by billing for their services.

CWC services are also part of a statewide program that allows schools and school-linked organizations to bill both Medi-Cal and commercial insurance via the CYBHI Fee Schedule program. Offered at no cost to families, this initiative helps ensure that more children and youth can access the wellness support they need, wherever they are.

Over 500 organizations across California are already participating in the program.

Read more from DHCS.

How to build your Certified Wellness Coach workforce

How do I evaluate if my employees can get certified?

Employees who want to become Certified Wellness Coaches can find more information in the Become a Certified Wellness Coach section.

If someone is looking to get certified through the Workforce Pathway, they need to:

  • Be currently providing or recently provided direct pre-clinical behavioral health services to children and youth.*
  • Have an associate or bachelor’s degree in a related field.
  • Meet the experience requirements: 1,350 hours for CWC I and 2,700 hours for CWC II.*

*Experience must be providing direct pre-clinical behavioral health services to clients in school-linked/school-based organizations, non-profits, community organizations, and/or health centers/clinics within the last six years.
Have your employees take this short
screener to see if they qualify.

Take the Eligibility Screener

How do I evaluate if my employees can get certified?

Employees who want to become Certified Wellness Coaches can find more information in the Become a Certified Wellness Coach section.

If someone is looking to get certified through the Workforce Pathway, they need to:

  • Be currently providing or recently provided direct pre-clinical behavioral health services to children and youth.*
  • Have an associate or bachelor’s degree in a related field.
  • Meet the experience requirements: 1,350 hours for CWC I and 2,700 hours for CWC II.*

*Experience must be providing direct pre-clinical behavioral health services to clients in school-linked/school-based organizations, non-profits, community organizations, and/or health centers/clinics within the last six years.
Have your employees take this short
screener to see if they qualify.

Take the Eligibility Screener

How do I hire new employees?

You can use these job description templates for CWC I and CWC II when hiring new employees. You can also connect with Certified Wellness Coaches on the Official Certified Wellness Coaches of California LinkedIn page.

 

Found the right candidate/s? Check their certification online.

Considering a Certified Wellness Coach?
Confirm their certification is up to date.

Check a Coach’s Certification Status

Certified Wellness Coaches must recertify every two years to stay in good standing. Verify your employee’s expiration date by clicking above.

Employer Program Milestones

Certification Icon

Employer Support Grant awarded

July 2024

Grants awarded to 64 school-linked and school-based organizations to hire Certified Wellness Coaches. Grants will run through June 2026. 

Grant Awardee Icon

LinkedIn Group Launched

September 2024

Looking to hire Certified Wellness Coaches? Join this professional group to be connected with CWCs in search of employment.

Certified Wellness Coach Services Are Reimbursable

June 2025

Certified Wellness Coach services are reimbursable through Medi-Cal and commercial insurance.
Learn more

Certification Icon

Employer Support Grant awarded

Grants awarded to 64 school-linked and school-based organizations to hire Certified Wellness Coaches. Grants will run through June 2026. 

July 2024

Grant Awardee Icon

LinkedIn Group Launched

Looking to hire Certified Wellness Coaches? Join this professional group to be connected with CWCs in search of employment.

September 2024

Certified Wellness Coach Services Are Reimbursable

Certified Wellness Coach services are reimbursable through Medi-Cal and commercial insurance.
Learn more

June 2025

Sign Up for Updates

Frequently Asked Employer Questions

Open All FAQs plus icon
Effective January 1, 2025, Certified Wellness Coaches services are now a covered benefit under Medi-Cal. Employers can now offset the costs for their CWC employees by billing for their services. CWC services are also part of a statewide program that allows schools and school-linked organizations to bill both Medi-Cal and commercial insurance via the CYBHI Fee Schedule program. Offered at no cost to families, this initiative helps ensure that more children and youth can access the wellness support they need, wherever they are. Over 500 organizations across California are already participating in the program. Read more from DHCS.
Hiring Certified Wellness Coaches can help your organization better support clients and promote well-being. It's a win-win that benefits both your staff and clients. If employees want to be Certified Wellness Coaches, they can explore our certification paths and check their eligibility before applying. Once confirmed they meet the qualifications, they can apply by clicking the "Get Certified" button in the menu bar above.

A wide range of organizations serving children and youth can benefit from hiring a Certified Wellness Coach. This includes schools, health care organizations, community groups, and others.

  • Schools: Support student well-being and create a positive learning environment.
  • Health Care Programs: Integrate health and wellness into patient care, improving overall health outcomes.
  • Community Organizations: Provide wellness education and support to community members, fostering a culture of well-being.
  • Nonprofits: Enhance their services by enhancing the mental wellness of their students populations.
  • Government Agencies: Implement behavioral health programs and initiatives, particularly for youth.
  • Corporations: Promote employee well-being, reduce stress, and improve productivity.
  • Health Clinics: Complement clinical services with wellness and recovery support.
  • Rehabilitation Centers: Assist individuals in their journey to recovery and well-being.
  • Youth Programs: Provide mentorship and guidance for young people facing mental health challenges.
  • Social Services Agencies: Offer holistic support to students, supporting mental wellness on an individual level.

You can help fill gaps in youth mental health services in California by hiring a Certified Wellness Coach. You’ll also be giving children and youth important behavioral health and mental wellness support. This can help your organization thrive.

Hiring a Certified Wellness Coach is a great choice for your organization. It's important to know that these Coaches don't provide clinical treatment. Instead, they help fill gaps in youth services in California. They give important behavioral health support, promoting mental well-being. This can make a big difference to both your clients and your organization.

Use the employer verification tool tool to confirm certification status.
Certified Wellness Coaches (Coaches) provide care to young people through prevention and early intervention services. These services support overall physical, emotional, and mental well-being.
Employers set salaries based on their organization type and location. For our employer grant, HCAI chose salary benchmarks. We did this by looking at living wage suggestions, and what other behavioral health workers earn in different areas. We also looked at jobs that require similar education and training. These median salary ranges were identified and used for the grant: CWC I: $53,500 + benefits CWC II: $63,500 + benefits

Stay
Updated

HCAI partners with California Community Colleges, California State Universities, and private nonprofit universities whose curricula meet all the requirements for a student to apply for a Wellness Coach certification upon graduation.

Stay up to date with the latest details about the program, timelines, and grant opportunities.

Stay
Updated

Stay up to date with the latest details about the program, timelines, and grant opportunities.

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